The 4M Roadmap: A Higher Road to Profitability by Using Big Data for Social Good, by Brennan Lake

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Brennan Lake via Notch Impact

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As the private sector faces conflicting pressures to either embrace or shun socially responsible practices, companies with privately held big-data assets must decide whether to share access to their data for public good. While some managers object to data sharing over concerns of privacy and product cannibalization, others launch well intentioned yet short-lived CSR projects that fail to deliver on lofty goals.

By embedding Shared-Value principles into ‘Data-for-Good’ programs, data-rich firms can launch responsible data-sharing initiatives that minimize risk, deliver sustained impact, and improve overall competitiveness in the process.

The 4M Roadmap by Brennan Lake, a Big-Data and Social Impact professional, guides managers to adopt a ‘Data-for-Good’ model that emphasizes four key pillars of value-creation: Mission, Messaging, Methods, and Monetization. Through deep analysis and private-sector case studies, The 4M Roadmap demonstrates how companies can engage in responsible data sharing to benefit society and business alike.

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