Companies are falling in love with the idea of purpose, and what’s not to love? Done well, a corporate purpose is energizing, inspiring, and creates a shared reason for being. But is simply declaring a purpose beyond profits enough? We think not.
The Purpose Playbook is here to help companies better understand what it means to have a purpose-led organization, what makes a purpose worth having, and how to deliver on the promise of that purpose by focusing on shared value.
Shared value, a business discipline where companies use their core business to drive societal change and enhance their competitiveness, is the most powerful practice to fulfill corporate purpose aspirations. This Playbook is designed to help you bring that practice to life.
In the Purpose Playbook, you will find practices, action steps, and company examples, that will help you, the practitioner, navigate your way as you pioneer change in your company, your business ecosystem, and for society.
The Purpose Playbook Framework
The Purpose Playbook is grounded in an intuitive framework that starts at the core with Leading with Purpose—a reason for being that guides a company every day. Culture is next and is unique to each company. It may help or hinder purpose aspirations. Finally, nine practices nest in Strategy, Operations and People. Open the Purpose Playbook to learn how they can lead to positive impact for society and your business.
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Nine Practices of the Purpose Playbook
Hover over picture for a full description of each practice.
Shared value practitioners find sources of differentiation by addressing unmet societal needs and create a more sustainable business environment. They are guided by company purpose and bring that purpose alive with shared value.
Shared value practitioners strongly link company activities, methods, and approaches to external conditions that reflect unmet social needs and impediments to business success. They are guided by a mindset and a culture that embrace the belief that business and society can mutually benefit from common activities.
Shared value practitioners are purpose-led, and a company’s people practices are key to enabling and empowering this talent to reimagine the way business is done. Purpose-led companies attract, retain, and develop talent through meaningful work and a reason for being beyond profits, and they create a culture that embraces creativity, co-creation, learning from mistakes, vulnerability, and challenging the status quo.