BioJulie McBride has more than 20 years of experience in health care marketing and health services franchising and is a thought leader in the rapidly growing and evolving field of social franchising. Prior to joining the MSA team she served as a Senior Social Franchising Advisor for a large global non-profit, PSI, where she oversaw 31 healthcare franchises in 30 countries, and built the capacity of PSI country offices to operate effective social franchises. Ms. McBride’s considerable experience in social franchising includes her involvement in the early development of the Greenstar franchise in Pakistan, and the provision of technical assistance to several other countries in the design and launch of their social franchises, including PSI Myanmar’s Sun Quality Health Franchise and PSI Zimbabwe’s New Start VCT franchise. As an independent consultant Julie also helped other organizations design and evaluate franchises, including a reproductive health franchise for UNFPA in Indonesia and an infant and child nutrition franchise for FHI360 in Viet Nam. Ms. McBride is committed to advancing the field of global social franchising and to that end is actively engaged with the global community of practice. Her involvement includes participation in working groups including the IFA’s Social Sector Task Force, UCSF’s Social Franchising for Health Metrics Working Group, Harvard’s Transformative Impact Collaborative, and FSG’s Shared Value Initiative. She has also presented her work and ideas at several conferences including Harvard’s Social Enterprise Conference (2016), UCSF’s global social franchise conferences, IFA’s annual franchise conferences, International Family Planning Conference, and SOCAP. She has authored and contributed to several publications related to social franchising including a case study for Stanford Business School. Ms. McBride’s professional background includes private sector experience in pharmaceutical sales and marketing. She earned her Masters in Public Health from New York University and her Bachelor of Science from the University of Washington.
InterestsBusiness and Society Movements Emerging Markets Entrepreneurship Implementation Innovation Investing Partnerships and Collaboration Small and Medium-Sized Enterprises Social Enterprise Strategy Supply Chain Agriculture Education Energy and Extractives Healthcare, Pharmaceutical, and Biotechnology Marketing and Advertising Nonprofits and NGOs Professional Services, including consulting, legal, tax, and real estate Global