Jocelyne Daw's picture
Jocelyne Daw
Founder & CEO , JS Daw & Associates


Jocelyne Daw is a recognized pioneer and leading expert in the evolution of authentic partnerships and in the integration of shared value, community engagement and social innovation . For over 25 years, she has worked at the intersection of tri-sectoral partnerships between businesses, government and nonprofit organizations. Throughout her professional career she has embraced a steadfast commitment to building substantive and sustainable partnerships and has developed countless innovative and mutually beneficial relationships that have delivered solutions for society and business. Jocelyne is a certified Partnership Broker and Partnership Broker Trainer through the International Partnership Brokers Association. Jocelyne is an internationally published author and speaker. Her books Cause Marketing: Partner for Purpose, Passion and Profits (2006) and Breakthrough Nonprofit Branding: Seven Principles to Power Extraordinary Results (2010) published through John Wiley & Sons, a leading business publisher. have been Amazon best sellers. She is a keynote speaker committed to strengthening knowledge of creating shared value, social purpose branding, and social innovation and impact for audiences in Canada and the United States. In 2012 the Calgary Association of Fundraising Professionals recognized her leadership work in the systems integration of community engagement, partnership development, fundraising and marketing, presenting her with the Outstanding Fundraising Professional award. Jocelyne is actively involved in the community and serves as a board member for the Trico Charitable Foundation, a private foundation focused on social enterprise. As the Founder and CEO of JS Daw & Associates, Jocelyne leads a practice that guides leading organizations in creating innovative social purpose brands that engage and inspire today’s increasingly active citizen. Based on her research, writing and direct experience she specializes in developing strategies and experiences that help clients stand out, build relationships, inspire action and power significant social impact. Today organizations are expected to define and deliver on their social purpose. Jocelyne believes “purpose must now be engrained into your strategy and culture.”


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