Everyone is talking about purpose these days. Customers and employees are asking about it. Millennials are particularly insistent about seeing evidence of purpose. At FSG, we’re encouraged that companies are thinking and talking about purpose. We have been working with companies to strengthen their CSR and shared value strategies for 20 years, and we have seen how powerful purpose can be when a company leads with it, as Danone, Discovery Health, Patagonia, and Enel have done.