Bobbi Silten, Managing Director
As the managing director of the Shared Value Initiative, Bobbi leads a global community of leaders who find business solutions for societal challenges and work to build smarter models to address the changing needs of our communities, the environment, and business. Bobbi has been a long-time practitioner of leading social change through business and she brings deep experience as a purpose-driven business leader. During her time as head of the Gap Foundation she oversaw the creation of the P.A.C.E. program for female garment workers as well as This Way Ahead, a first jobs program for underserved youth leveraging Gap Inc. leaders and stores.
Previously, Bobbi spent 12 years at Gap Inc. where she most recently served as EVP, Global Talent & Sustainability and was responsible for the company’s talent agenda. She sat on the company’s senior leadership team and also oversaw communications, government affairs, sustainability, and Gap Foundation. She joined Gap Inc. as the head of Gap Foundation and led the transformation of the organization based on a shared value strategy. Prior to joining Gap Inc., she was President & Commercial General Manager, Dockers U.S., a Levi Strauss & Co. brand. Bobbi co-founded and chaired Reimagining Service, a national cross-sector effort to increase the impact of volunteering and in 2011 was appointed by President Obama to serve on the White House Council for Community Solutions.
Reema Jweied-Guegel, Director, Partner Engagement and Programs
Alicia Dunn, Associate Director, Marketing & Communications
Alicia is a marketing and communications professional skilled in crafting outreach strategies for complex subjects to engage diverse audiences. She comes to FSG with over 10 years of experience building communications plans for companies committed to systemic social and environmental change.
As marketing and communications lead of the Shared Value Initiative, Alicia leads the Initiative’s strategic communications thinking in order to strengthen the brand and engage global partners in its mission to build a community of leaders who find business opportunities in addressing societal challenges.
Alicia worked as the Marketing Communications Manager at Northeast Energy Efficiency Partnerships, a nonprofit whose mission is to accelerate energy efficiency as a core strategy to meet energy needs in a carbon-constrained world, where she oversaw a marketing team to provide strategic direction, campaign and message development, content creation, media outreach, website support, digital marketing, and event marketing targeted to a wide range of audiences. Previously, she worked as an Investor Relations Associate at Econergy, an international developer of clean power projects in North and South America. She has a BA in Political Science from Bates College.
Georgina Eckert, Program Manager
As program manager at the Shared Value Initiative, Georgie co-designs and delivers personalized shared value workshops for leading public and private sector organizations around the world. Georgie also works with the team to organize the annual Shared Value Leadership Summit and other events, and writes case studies highlighting innovative shared value initiatives.
Georgie comes to the Initiative with several years’ experience as a financial journalist in New York, where her work focused primarily on developments across emerging-markets economies and financial communities. She brings a global perspective to the Shared Value Initiative’s work through her international upbringing and varied experiences studying and researching in developing countries. Prior to her role with the Shared Value Initiative, Georgie was a writer at Institutional Investor magazine in New York, where she largely covered political, economic, and financial developments across emerging markets as well as trends in impact investing.
Sam Wollak, Digital Marketing Manager
Sam.Wollak@fsg.org | +1 617.502.6129
Sam is a marketing and communications professional with previous experience in crafting and implementing marketing strategies for nonprofits, membership associations, B2B, and B2C companies. He has a passion for working with organizations and causes tackling some of society’s most pressing challenges and is excited to apply a shared value lens to further this work.
As digital marketing manager, Sam supports the Shared Value Initiative and Talent Rewire teams’ marketing efforts in order to strengthen their brands and engage new and existing partners and audiences to build a community of leaders who find business opportunities in addressing societal challenges.
Prior to his role with FSG, Sam spent several years working in marketing-related roles at nonprofit membership associations such as AARP, PBS, and WGBH. Most recently he worked at Skyword, Inc., a content marketing agency, where he oversaw the content marketing efforts of several B2B and B2C clients. In these roles he provided strategic direction, marketing campaign oversight, project management, content creation, paid media support, website support, performance reporting, and internal communications support on numerous marketing campaigns and initiatives targeting a range of audiences.