As a major food processing company, securing a steady flow of high-quality agricultural products is essential for the CJ CheilJedang’s business. While assessing the range of its source and consumer markets, they identified Vietnam as an important strategic location. In partnership with KOICA and with input from the ongoing UN Sustainable Development Goals initiative, CJ CheilJedang identified an opportunity to tackle the endemic poverty in this region by better integrating rural Vietnamese farmers into the company's resource supply chain mechanism. This case study was submitted by CJ Group, based in South Korea. 

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