Micronutrient deficiencies—also known as the “hidden hunger”—are the most widespread global undernutrition challenge, affecting two billion people of all social strata in developing and developed countries. To help address micronutrient deficiencies in Brazil, PATH and Urbano partnered to make rice fortified with vitamins and minerals widely accessible and affordable in the country.
PATH is an international nonprofit organization dedicated to saving lives and improving health, especially among women and children. Urbano Agroindustrial is one of Brazil’s top three rice millers, with annual production of 780,000 metric tons of rice, beans, and rice pasta food products and revenues of US$300M in 2014. This case study is the story of their partnership.
This case study was written by Jair Eduardo Franzner of Urbano and Peiman Milani of PATH.