Brian Smith

President, Latin America Group , The Coca-Cola Company
"The reasons to prioritize shared value are clear: our business is only as sustainable as the communities in which we operate. The shared value model is, at its core, a powerful tool to generate economic and social impact both across communities and across our business. This is part of our mission."

Brian Smith is President of the Latin America Group of The Coca-Cola Company.  Based in Mexico City, this Group encompasses Mexico, Brazil, Central America South America and the Caribbean.  

He joined the Company in Atlanta in 1997 as Latin America Group Manager for Mergers and Acquisitions, a role he held until July 2001. In that capacity, he was responsible for bottler and brand transactions in Latin America, and helped formulate and execute system franchise strategies.

From 2001 to 2002, Brian worked as Executive Assistant to Brian Dyson, Chief Operating Officer and Vice Chairman of The Coca-Cola Company. He later became President of the Brazil Division from 2002 to 2008 and President of the Mexico Business Unit from 2008 to 2011.

Brian has an MBA from the University of Chicago and is fluent in Spanish and French, with a working knowledge of Portuguese.

Read an interview with Brian Smith on how the Coca-Cola Company’s Coletivo program creates a positive impact for the company’s business and for the communities in which it operates: "Coca-Cola's Refreshing Impact in Brazil."

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