The Coca-Cola Company
Fortune 2016 Change the World List
Learn More about the List>>
- Various, including Water, Women, and Youth Employment
The Coca-Cola Company is the world's largest beverage company, with more than 500 sparkling and still brands reaching consumers in more than 200 countries at a rate of more than 1.8 billion servings a day. With an enduring commitment to building sustainable communities, the Company is focused on initiatives that reduce its environmental footprint, support active, healthy living, create a safe, inclusive work environment for associates, and enhance the economic development of the communities where it operates.
Coletivo in Brazil
Coletivo was first designed in 2009 to equip young people throughout Brazil with the technical and life skills required to access employment. Today, Coletivo Retail operates across 126 communities in Brazil, reaching 60,000 youth. More than 70 percent of program participants are women, as part of the Company’s global 5by20 initiative. Among all program graduates, 30 percent find a job within six months of the program, resulting in an average 50 percent increase in household income.
The Coletivo platform has also evolved to include other models across the Coca-Cola value chain that address various social problems. Coca-Cola Brasil has learned that the more they connect this work to core business, competencies, and DNA, the more social problems we can solve at a larger scale (Coca-Cola Brasil for sharedvalue.org).
Coke has a unique potential to scale solutions to the SDGs. “We have 3500 brands, we operate in 207 countries,” said Bea Perez, the company’s Chief Sustainability Officer at the 2016 Shared Value Leadership Summit. “It means we have a large accountability to help ensure that we’re driving our business in the most productive and responsible ways. At the same time, how do we ensure that we’re leaving a strong legacy in communities?” The company started by determining how the goals were relevant to the core business. Incorporating the SDGs into an overall sustainability framework around social, economic, and environmental well-being, Coca-Cola is now focusing on two intertwining priorities: Water and Women (Goals 5 and 6).