Looking back on 2014, the world saw companies really step up their roles in society. The skepticism about whether it’s a good idea for companies to solve social problems is diminishing, and that acceptance has allowed business to explore how to do this work well. From nailing partnerships to building the shared value enterprise, last year saw shared value being realized and practiced in all corners of the globe.
To get up to speed, view the highlights of shared value's global impact last year:
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In 2015, more and more companies will move beyond "what" shared value is and "why" they should consider it. Now you’re moving on to the critical question of "how" to implement the approach. With this comes the nitty-gritty: How can we measure success? How can business address big issues like climate change and global health? How do companies create a shared value brand?
In the spirit of the New Year, we invite you—practitioners, researchers, consultants, partners, and allies—to contribute your experience and expertise to the growing body of evidence on how shared value works. Visit http://sharedvalue.org/research to contribute your expertise and ideas for how we can answer these questions together.