By: Derek Yach | Chief Health Officer at Vitality | December 12th, 2014

Here is a photo of Michael Porter, Mark Kramer, and I after the launch case review in the first executive education program on shared value, held this week at Harvard Business School. It was a privilege to represent Adrian Gore, CEO of Discovery Holdings, and hear 80 business executives, masterfully led by Michael, critically review the reasons for Discovery's progress and emerging global success in transforming a static legacy insurance sector into a dynamic means of promoting health and longevity profitably.

Shared value insurance has at its core the Vitality program that integrates innovative personalized technologies, behavioral economic approaches, and data analytics in order to promote health and prevent disease among its members with significant spillover benefits for non-members. The participants' powerful endorsement of Discovery as being a true example of shared value will stimulate even greater commitment to actions of material benefit to business and society.

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