On Monday, June 17th, CSR Consult hosted a panel debate with four representatives of Czech media who discussed the idea of creating shared value as a future opportunity for the development of corporate social responsibility in the Czech Republic. Approximately thirty representatives of various companies from the Czech Republic joined the event.
The event was a part of the Shared Value Initiative in the Czech Republic that was established in 2011 by Nestle Česko, T-Mobile Czech Republic and Bayer s.r.o.
All the journalists were asked to read the Czech version of Creating Shared Value: A How-to Guide for the New Corporate (R)evolution and comment the idea. In general they all agreed that shared value brings the business back to its origins and offers really strategic approach to involvement in social issues. Just to get the idea here are three short comments raised by the Czech journalists.
- It is surprising that companies that make strategic decisions concerning their business are not able to tackle social issues in the same way? Why?
- There are many global companies using the same approach all round the world. Local managers often seem to be too lazy to think deeply if the solution really brings the same value in India and in the Czech Republic.
- Who determines the relevancy of the social issue that the company decides to solve? The company itself? Experts? Media?
Any interesting answers - my community?