By: Pipat Yodprudtikan | Director at Thaipat Institute | April 10th, 2019

Thaipat Institute and ImagePlus Communication Ltd. has entered an agreement to setup Expert Aspect International (EAI) Company to promote shared value services in Thailand and ASEAN.

With more than 20 years of experience in community relations and issue management of ImagePlus Communication and more than 300 engagements of Thaipat Institute in research, training, and consulting in field of corporate responsibility and sustainability, these experiences and expertise are brought into EAI together to work with organizations and companies – individually and collectively – to deliver shared value solutions and create greater social change.

Business Cases on Shared Value Opportunities in Thailand

Kasikorn Bank's K-Value Chain Solutions - This business platform has been created to add value to the supply chains of customers and their trade partners from upstream to downstream. The platform helps customers lower operating costs by up to 30 percent and saving time with real-time internet banking transactions via electronic tools. The platform also provides efficient risk management with credit limits by trade partners’ risk profile, via specific total solutions for a particular single industry chain, cross-industry chain or cross-border chain. This shared value service helps KBank redefine productivity in the value chains of customers and their trade partners for ultimate and sustainable competitiveness.

Pruksa Holding's Real Estate Manufacturing (REM) - After building the Precast Concrete Factory with a semi-automated pallet circulating system in production in 2004, Pruksa has implemented a new construction technology called the Real Estate Manufacturing. The REM technology helps reduce not only dependence on labor and working hours, but increase in productivity and quality. REM process is similar to car manufacturing process. During construction period, a contractor is assigned and responsible for only a job in which he is skilled. With this method, the average construction time of low rise project is estimated to reduce from 45 days to 21 days.

Bangchak Corporation's Cooperative Service Station Development in Remote Communities - It was the Si Prachan Agricultural Cooperative of Si Prachan District in Suphan Buri Province that founded the very first cooperative service station under the “Oil Barter for Rice” concept. Bangchak then donated rice to a school lunch project for students around the refinery, while the cooperative sold low-price fuels to its members. This mutual trust developed into formal, modern business concerns: cooperative service stations and, later, community service stations. Today there are 618 community service stations, owned by community members. This represents business with a mutually supporting notion and culture that allow Thais to form business networks. The fuel sales to the community service stations are approximately 60 million litres per month which equal to 27% of total sales. Besides generating income from fuel sale, community members earn year-end dividends as extra income for the 1.2 million households - in short, economic and social benefit.

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